this project was completed in-house with Studio Ro to create their identity applied to packaging, print, web, and marketing collateral. The identity is playful and vibrant - reflecting the owner of the studio and the company's ethos to provide a unique and elevated beauty experience — something that is rare for a small town beauty lounge in the prairies. Steering clear of cliches, we created a brand identity that is fresh and relatable in look and feel, while retaining a minimal aesthetic.

Each printed piece is carefully considered in the context of its use and application, taking on the colours and design details of the interior. Lash and service menus are the signature soft pastel pink colour that compliment the light and feminine touch of the studio, adorned with custom icons and sans serif typefaces.

Studio Ro’s website is a seamless extension of the collateral, with an emphasis on user experience to cater to the wide target audience of studio clientele.