Urbn nectar’s signature product is their one day juice cleanse, consisting of three detoxifying juices, instructional cards, and is delivered in an insulated cooler box. The conceptual purpose of the cleanse is to drink your way through popular Vancouver neighbourhoods, enjoying the tips of what to see and do in each, which is located on each bottles rear label.

A minimal approach to layout reinforces the idea of simplicity: in URBN NECTAR’s branding, as well as their juices ingredients.  The usage of colour on each label relate directly to the juice flavour, as well as the corresponding area of the city shown through illustrations of recognizable landmarks.