blo blow·dry·bar
CORPORATE HEADQUARTERS | TORONTO, ON · CANADA
ART DIRECTION | PHOTO RETOUCHING | WEBSITE DESIGN | SIGNAGE | DIGITAL + PHYSICAL marketing COLLATERAL | BRAND identity | content creation | motion DESIGN | SIGNAGE + HOARDINGthe world’s leading blow dry bar franchise.
Blo Blow Dry Bar is North America’s original blow dry bar franchise, with 150+ locations across the U.S. and Canada. Known for making beauty accessible and fun, Blo offers blow outs, makeup services, and glam experiences that empower clients to look and feel their best.
I support both the corporate team and individual franchise locations with creative assets that drive brand consistency and engagement. My work spans digital and print, ensuring campaigns feel polished, on-brand, and adaptable for local and national marketing needs.
CORPORATE EMAIL CAMPAIGNS
VARIOUS PROMOTIONS
The design choices for Blo’s corporate email campaigns strategically balances brand consistency with conceptual creativity to drive engagement and conversions. Each campaign leverages their signature colour palette, typography, and iconography to reinforce brand recognition while maintaining visual hierarchy for clear readability. Imagery and layout choices are tailored to communicate the intended message—whether promoting services, seasonal offers, or events—through concise visual storytelling. Conceptual elements, such as thematic motifs or playful copy treatments, are integrated to create a memorable and on-brand experience that resonates with Blo’s audience. The campaigns consistently align with the overall brand strategy while allowing flexibility for seasonal and promotional variations.
BLO aventura x padel · pop-up
aventura, florida, usa | franchisee partner request
deliverables:
postcard (1080x1350px)
a-frame signage (24x36”)
The BLO Aventura x Padel pop-up collateral was developed to support a franchisee request for the Blo location in Naples, Florida, with design decisions informed by the local context and audience. Designs strategically leverage the colour palettes and visual aesthetics of both Blo and Padel to create a cohesive, co-branded experience. Conceptual elements incorporate the Padel theme through background graphics and subtle visual motifs, while layout and imagery choices were tailored to resonate with the Naples market, emphasizing a vibrant, energetic, and approachable feel. Mockups were created for all deliverables to ensure clarity, legibility, and impact across both digital and in-person channels. The resulting design balances co-branding with Blo’s signature personality while effectively promoting the pop-up event in the local market.
mane squeeze member perk
campaign produced on a monthly basis
deliverables:
marketing suite email
post (1080x1350px)
story (1080x1920px)
in-bar signage (4x6/5x7/8x10/custom)
The design of the Mane Squeeze monthly member perk communications emphasizes exclusivity, engagement, and brand consistency while highlighting rotating upgrades that create excitement for members. Brand colors, typography, and imagery are applied consistently across all touchpoints to reinforce recognition, while conceptual elements—such as playful icons, layered graphics, or dynamic layouts—illustrate the curated “perk” experience. designs are created for each deliverable ensuring they translate effectively across digital and physical channels. This cohesive, visually engaging approach strengthens member engagement, communicates value, and maintains alignment with Blo’s overall brand identity.
SOcial ads
graphic pack | produced monthly
Blo’s monthly social media campaigns are designed to maintain brand cohesion while adapting to seasonal trends and timely messaging. Each ad strategically combines copy and visuals that reflect Blo’s voice—playful, approachable, and beauty-focused—ensuring that messaging resonates with the target audience. The use of brand colors, typography, and imagery maintains visual consistency across platforms, while layout and composition prioritize clarity and engagement on both feed and story formats. Seasonal elements and timely cultural references are incorporated conceptually to keep content relevant and fresh, enhancing audience connection and driving bookings. Overall, the campaigns balance creativity with strategic brand alignment, creating a cohesive, recognizable, and compelling social presence across various platforms.
2024 holiday gift guide
corporate campaign
deliverables:
email
series of 17 posts (1080x1080px)
series of 17 stories (1080x1920px)
in-bar signage (4x6/5x7/8x10/custom)
The Holiday Gift Guide campaign was designed as a corporate initiative to showcase Blo’s products alongside curated brand partner offerings in a visually engaging, seasonally relevant way while maintaining consistent brand identity. Designs leverage Blo’s signature color palette, typography, and imagery to create a festive yet approachable aesthetic that aligns with the brand’s personality. Conceptual elements—such as layered graphics, holiday-themed motifs, and curated product layouts—highlight both Blo and partner products, guiding audience attention strategically. Mockups were created for all deliverables, including the marketing email, a series of 17 social posts and 17 stories, and in-bar signage, ensuring clarity, visual impact, and cohesion across digital and physical channels. The resulting campaign effectively drives awareness, engagement, and bookings while reinforcing Blo’s brand identity and its collaborative partnerships during the holiday season.
exterior signage & hoarding
location specific design
Blo’s exterior signage and hoarding are designed to maximize visibility, reinforce brand identity, and create a cohesive aesthetic presence in physical spaces. Core brand elements are applied strategically for immediate recognition and legibility at varying distances. Conceptual visuals, such as patterns and thematic graphics are integrated to communicate Blo’s approachable, vibrant personality while enhancing visual interest. Mockups were developed to visualize scale, placement, and material interactions in real-world environments and elevations, ensuring design feasibility and impact before production. The result is a polished, engaging exterior presence that strengthens brand recognition and draws attention effectively.
Blo Fort lauderdale · Fort lauderdale, fl, usa
Blo miami worldcenter · miami, fl, usa
Video ads
1080x1920px
Blo’s video advertising aims to engage audiences through dynamic storytelling while reinforcing brand identity. Each video integrates Blo’s branding, ensuring consistency across digital touchpoints. Motion, pacing, audio, and composition are carefully considered to highlight services, promotions, or seasonal campaigns in an engaging and digestible format. Conceptual elements—such as playful transitions, thematic overlays, or lifestyle visuals—are incorporated to reflect Blo’s approachable, vibrant personality. Sound design and copy are aligned with the brand’s voice, creating a cohesive audiovisual experience that drives awareness, engagement, and bookings while staying visually and conceptually on-brand.