ux/ui design | brand identity
“Flora” is a floral delivery app that makes ordering arrangements for any occasion simple. The app caters to those who are not familiar with what and when flowers are suitable to give someone. By leading the user through a series of occasion based screens, Flora narrows down the perfect flowers and corresponding florist. Flora also tracks your flower deliveries in its internal calendar, and sends reminders to the user.
The user interface is designed to be simple enough for anyone to use. An emphasis is put on the simplistic yet structured layout to achieve this. The typography used is reminiscent of the organic movement of plants. The chosen colour palette is inspired by nature.