A stick figure in a wheelchair with a cane, accompanied by a woman standing next to her, and a young girl sitting on the woman's lap, outside in front of a building.

STUDIO RO
yorkton, sk

BRAND IDENTITY | WEBSITE DESIGN + DEVELOPMENT | DIGITAL CONTENT | MARKETING

Studio Ro is a luxury makeup store & beauty service lounge with a contemporary approach, founded by Professional Makeup Artist Rebecca Trost in 2016 (under the original name Studio 52A). The team at Studio Ro create memorable experiences where women and brides alike feel transported to a place where they feel confident, empowered, and pampered. This project was a complete brand overhaul — to coincide with the opening of their newest flagship location.

Empty salon with two black salon chairs and large mirrors on the left, white sliding barn doors on the right, and large windows at the back letting in natural light.

project scope

this project was completed in-house with Studio Ro to create their identity applied to packaging, print, web, and marketing collateral. The identity is playful and vibrant - reflecting the owner of the studio and the company's ethos to provide a unique and elevated beauty experience — something that is rare for a small town beauty lounge in the prairies. Steering clear of cliches, we created a brand identity that is fresh and relatable in look and feel, while retaining a minimal aesthetic.

Each printed piece is carefully considered in the context of its use and application, taking on the colours and design details of the interior. Lash and service menus are the signature soft pastel pink colour that compliment the light and feminine touch of the studio, adorned with custom icons and sans serif typefaces.

Studio Ro’s website is a seamless extension of the collateral, with an emphasis on user experience to cater to the wide target audience of studio clientele.

Pink service menu sign for a beauty or spa salon mounted on a white wall with metal standoffs.
A hand holding or balancing a bottle of Bumble and Bumble Hairdresser's Invisible Oil.
Pink background with a light pink circle containing the chemical symbol for rubidium, 'Rb', in darker pink.
Pink background with the word 'BOOK' written in large, light pink letters.
Two hands holding a tube of Bumble and Bumble hair conditioner against a pink background.
A bottle of Bumble and Bumble Bb. Curl (Style) Defining Creme held between two hands with dark skin, against a pink background with a white circle shadow.
Letter F on a pale pink background.
Collection of hair and beauty products including shampoo, conditioner, thick hair styler, primer, surf spray, and a black eyeliner pen on a colorful background with 'Team Faves S2020' title.
Diagram illustrating the concept of gene expression regulation, involving promoter regions, transcription factors, and RNA polymerase.
An Apple iMac computer displaying a website for a makeup store with pink accents, showing images of makeup products and a close-up of an eyebrow.