White script text on black background that reads 'thirsty'.

THIERRY
vancouver, bc · canada

ART DIRECTION | PHOTO RETOUCHINg | WEBSITE MANAGEMENT | SIGNAGE  packaging | DIGITAL MARKETING | content creation

Thierry is Toptable Group’s Chocolaterie + Patisserie Cafe, offering a contemporary approach to the finest handcrafted chocolates, macarons, pastries, and desserts. Their comfortable cafe is where renowned Pastry Chef Thierry Busset can often be seen working in his open atelier.

WEBSITE | INSTAGRAM

more toptable projects

An assortment of assorted chocolates on a large round tray, placed on a dark wooden surface with chocolate shavings and dried fruit around.

Packaging

Presentation and packaging is the first impression made when gift giving. With this in mind, a minimal yet impactful design was created for Thierry’s gift box packaging options. An exterior box with matching interior tissue paper in their signature whimsical floral patterning was produced for a classic gift box. As a seasonal variation, a more conceptual holiday themed gift box design was also produced. Staying with the minimal and whimsical feel, a graphic of snow falling into a fluffy snowbank was created. The use of white tissue paper pushes the snowbank interior one step further.

A burgundy gift box with the word 'thierry' on the lid, open to reveal a patterned interior with floral designs.

A burgundy gift box with white polka dots, the word 'thierzy' on the lid, shown closed and open, revealing insides with the words 'bonne fête!' and a white inner lining.

PHOTO RETOUCHING

few things in life are perfect on the outside, even if they are on the inside. and sometimes, thats the case with food! these Valentine’s Day Themed macarons needed a little editing help before being usable for seasonal marketing purposes. the result? perfect inside + out.

A white plate filled with assorted pink and chocolate-covered macarons and fresh strawberries, some sliced in half, on a dark surface. Several pieces of dark chocolate are placed beside the plate.