TOPTABLE GROUP
vancouver, bc
Toptable Group is one of Canada’s leading hospitality groups operating some of British Columbia’s best restaurants, including Araxi Restaurant + Oyster Bar and The Cellar by Araxi, Bar Oso, Blue Water Cafe, West Restaurant, CinCin Ristorante, Elisa, and Thierry Cafe. While each of their venues enjoy individual personalities and distinctive cuisines, common threads run through them, creating a unique recipe for various client projects. This work scope involved working closely under the Director of Communications, alongside the Creative Manager and Toptable Group team in developing the design of new brands, creative collateral and communication pieces to effectively represent the company's products and services to the marketplace.
ART DIRECTION | PHOTO RETOUCHING | WEBSITE DESIGN | SIGNAGE | marketing
BRAND identity | content creation | PRODUCT + PACKAGING DESIGN
MARKETING
For over three decades, Toptable Group has defined elegant yet approachable dining through the passion and commitment of its award-winning chefs, renowned restaurant and wine directors, and dedicated staff members. Through their exceptional cuisine and striking décor, each restaurant offers a unique dining experience, however they are all united by common elements. The finest regional ingredients – crafted by extraordinary culinary talent and delivered with an unparalleled level of hospitality – is what continues to set Toptable Group apart.
This physical marketing advertisement appeared in EAT Magazine, both in print and digital format. It is just one of many ads created for Toptable, closely following the updated brand guidelines. Highlighting only what matters (such as keywords using type size and weight) against a neutral and natural background, allows the food to speak for itself.
DIGITAL NEWSLETTER
Toptable Group send out monthly email newsletters which include a round-up of current news, special events, and restaurant specific promotions. When re-designing the head office’s newsletter, creating an eye catching layout which visually guides the reader down the email was a priority in order to increase the viewership and subscriber count. Gorgeous mouth-watering full bleed images with alternating layout patterns were used to accomplish a sophisticated yet intriguing look.